What is Scrum?
Scrum is a lightweight framework for delivering complex work in sprints of 1–4 weeks. It defines three roles, five events and three artefacts — and very little else, leaving teams to decide how to do the work.
Scrum roles, events and artefacts
- Roles: Product Owner (what and why), Scrum Master (process coach), Developers / team (how).
- Events: the Sprint, Sprint Planning, Daily Scrum (15 minutes), Sprint Review, Sprint Retrospective.
- Artefacts: Product Backlog, Sprint Backlog, and the Increment (the usable result).
Scrum outside software
A marketing team runs two-week sprints: planning picks the campaigns to ship, a daily 15-minute stand-up handles blockers, the review shows results to sales, and the retrospective improves the process for the next sprint.
Common mistakes to avoid
- Daily Scrums that turn into hour-long status meetings.
- Changing sprint goals mid-sprint.
- Skipping retrospectives, so the team never improves.
How DOOfy helps
Sprint reviews are stronger with real results. AIMOS One shows how each delivered change affected the business — sales, costs, service — so reviews discuss outcomes, not just output.
Frequently asked questions
How long is a Scrum sprint?
Usually two weeks, and never more than one month.
What is the difference between Scrum and Kanban?
Scrum works in fixed sprints with defined roles; Kanban is a continuous flow with WIP limits and no required roles.